The SEAL1 Ambassador Program: Three Ways to Partner With SEAL1
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The SEAL1 Ambassador Program is how people who already speak to gun owners put SEAL1 CLP Plus® in front of them. There are three ways in. Creators earn 10% of every sale they send. Trainers get product to put in students' hands. Dealers and ranges run a free 30-day pilot before they stock a single bottle.
We introduced the program at AMM-Con 2026 in Dallas, to a room full of people who fight for gun owners in the courts, the statehouse, and the feed. This post is the full version of the one-page flyer we handed out there: who each lane is for, what you get, what we ask in return, and how to apply.
Why SEAL1 started an ambassador program
Gun ownership is hard enough. The government sees to that. Maintenance should not be one more thing working against you.
Most cleaning routines still run on petroleum: a solvent, an oil, a grease, a ventilated space, and an afternoon you would rather spend shooting. SEAL1 CLP Plus is one bio-based, non-toxic product that cleans, lubricates, and protects. No fumes, no diesel smell on your hands, nothing you have to lock away from your kids.
The best way a gun owner hears about that is from someone they already trust. That is what ambassadors are: the creators who talk about it, the trainers who teach with it, and the shops that stock it.
The three ways in, at a glance
| 01 Creators | 02 Trainers | 03 Dealers & Ranges | |
|---|---|---|---|
| Program | Ambassador Affiliate | Trainer Advocate Program | Dealer Pilot Program |
| Built for | Podcasters, YouTubers, writers, streamers, anyone with an audience of gun owners | CCW and permit, defensive pistol, rifle, hunter ed, youth and new shooter instructors | Gun shops, ranges with rental fleets, shops with in-house gunsmithing |
| You get | Your own link and 10% of every sale that comes through it | SEAL1 to hand your students at the end of class | A free pilot kit for qualified ranges, then dealer pricing if it earns the shelf |
| We ask | Tell your audience you earn a commission. That's it. | Use it, keep petroleum off it, teach the three clean-and-shoot cycles | Run it on your dirtiest rental guns for 30 days |
| Start here | Register as a creator | Apply as a trainer | Apply for the pilot |
01 Creators: earn 10% with the SEAL1 Ambassador Affiliate program
If you make content for gun owners, register and you get your own link. You earn back 10% of every sale that comes through it. Tracking and payouts run through Shopify Collabs, so you can see what your link is doing without emailing anyone to ask.
Here is what the program does not come with:
- No exclusivity. Promote whatever else you want.
- No posting quota. Talk about it when you have something to say.
- No content approval. Nobody at SEAL1 reviews your video, episode, or post before it goes up.
- No audience minimum. Small channels are welcome.
Run it on your own guns. If it is good, say so. The one thing we do ask is the same thing the FTC already asks: tell your audience you earn a commission, in the post itself where they will see it.
Before you film a review: SEAL1 seasons the metal over three clean-and-shoot cycles. Judge it after the third, not the first. And keep petroleum lube off anything you are testing. Layering oil on top of SEAL1 is the most common reason a gun goes black and gummy. (More on that in avoiding gummed-up gun actions.)
Register as a SEAL1 creator and earn 10% of sales →
02 Trainers: put SEAL1 in your students' hands with the Trainer Advocate Program
If you teach, apply and we ship you SEAL1 to hand your students at the end of class. Students who leave with one product and a simple routine are the ones who actually keep their guns maintained.
This is not a swag program, and Dwight Settle at SEAL1 reads every application himself. We ask three things:
- Use it. SEAL1 is in your kit, or it will be once you have run it. If you have not tried it yet, say so on the application and we will get product to you first.
- Never mix it with petroleum products. SEAL1 works into the metal. A petroleum lube layered on top turns the gun black and gummy, and SEAL1 gets blamed for a problem petroleum caused.
- Teach the three clean-and-shoot cycles. Clean, shoot, repeat, three times. That is what seasons the firearm, and it is what turns a sample into a habit.
Set in your ways with your own guns? That can still work. If you hand SEAL1 to a student who commits to running it alone on that firearm, and you can explain why, you qualify.
Apply to the Trainer Advocate Program →
03 Dealers and ranges: try it before you stock it with the Dealer Pilot Program
If you sell guns or rent them, run SEAL1 before you stock it. We send a pilot kit: two 1 oz pastes, two 1 oz liquids, and two treated gun rags. Put it on your dirtiest rental guns for 30 days and let your own bench tell you whether it saves time. The pilot is free for qualified ranges.
A rental fleet is the hardest test a CLP gets. Round after round, through guns nobody babies, cleaned by staff with other things to do. If SEAL1 holds up there, your counter staff will have something they can recommend from experience instead of from a sales sheet.
If it earns the shelf, here is what follows:
- Strong dealer margin
- No minimum order
- 10% off your first order
The full walkthrough of the pilot, step by step, is in Before You Put It on Your Shelves, Put It on Your Range Guns.
Apply for the SEAL1 Dealer Pilot Program →
Why SEAL1 is worth putting your name on
An ambassador's reputation goes out with every recommendation. Here is what stands behind yours:
- 500+ law enforcement departments use SEAL1 as their standard CLP.
- 10+ years of field use in Afghanistan.
- Rated from -50°F to +650°F.
- Included with new firearms by several manufacturers.
- One product instead of a kit. Bio-based, non-toxic, and safe to use around your family. (Why that matters: the benefits of bio-based firearm maintenance products.)
Which lane is right for you?
- You have an audience (a channel, a podcast, a newsletter, a following): Creators.
- You have a classroom (students who leave your class and go buy gear): Trainers.
- You have a counter or a rental fleet: Dealers and ranges.
Fit more than one? Plenty of instructors run a YouTube channel and plenty of range owners teach. Email Rich at rich@seal1.com and he will get you set up in the right places.
Frequently asked questions
What is the SEAL1 Ambassador Program?
It is SEAL1's partner program for people who influence what other gun owners use. It has three lanes: an affiliate program for content creators, the Trainer Advocate Program for firearms instructors, and the Dealer Pilot Program for gun shops and ranges.
How much do SEAL1 affiliates earn?
Creators earn 10% of every sale that comes through their personal affiliate link. Registration, link tracking, and payouts are handled through Shopify Collabs.
Do I need a large following to become a SEAL1 affiliate?
No. There is no audience minimum, no posting quota, and no exclusivity. SEAL1 does not approve content before it is published. Affiliates are asked to disclose that they earn a commission.
Is the SEAL1 Dealer Pilot Program really free?
Yes, for qualified ranges. The pilot kit includes two 1 oz pastes, two 1 oz liquids, and two treated gun rags to use on your rental and high-use guns for 30 days. If you decide to stock SEAL1, there is no minimum order and your first order is 10% off.
Why can't SEAL1 be mixed with petroleum lubricants?
SEAL1 works into the metal over repeated use. Petroleum lube layered on top of it turns the action black and gummy, and the problem gets blamed on SEAL1. Run SEAL1 alone on a firearm.
How long does SEAL1 take to perform at its best?
Three clean-and-shoot cycles. The first cleanings strip out whatever product was on the gun before, then SEAL1 gets into the metal. Think of it like seasoning a cast iron skillet. Judge it after the third cycle, not the first.
Pick your lane
You already fight for gun owners. SEAL1 makes it easier to be one. Pick the lane that fits, apply, and if you have a question first, email Rich at rich@seal1.com.
One and DONE with SEAL1.
